I get an adrenalin rush from pushing to deliver better and better designs. I often have sports playing while I’m designing because it inspires me see athletes trying their hardest to give their best… I get it! I’m also inspired by the decades of Boulder, CO mountain biking I’ve done. I see parallels between the determination needed to crank out those last pedal strokes up a steep mountain trail, and the grit it takes to reach past the initial design concepts to find the really compelling ones.

I also push to learn new skills so that I always have more to offer. I started my graphic arts career in high-end printing as a pressman where I printed work by extremely talented designers. That experience was the bedrock for my understanding of layout and creating dynamic designs.

Over the last twenty-five years, I’ve been involved in designing for both print and web (utilizing CSS and HTML), and I also specialize in product photography. Although I do most of the work (branding, photography, design, production), in the past five years or so, I’ve also starting doing straight production art and I really enjoy the fast-paced nature of it (Talk about a rush!).