Playing hosts to Boy & Girl Scout fundraisers, prom nights, and countless Superbowl parties, the sports memorabilia decorated Wing Cave is a big part of the fabric of the Northglenn, CO community. It was very important to the Wing Cave that we focus on community and family with their marketing. In addition, they’re of course also known for their wings and for being a great place to watch sports.
To help convey all those things, I used pictures of food, beer, community event photos they supplied, and even a picture of the owners thanking the community in a rotating banner and came up with the tagline, “Wings, Sports & Community!” which I featured it prominently on the home page. To speak to families, I also used a bright color, contrasting pallet which I pulled from their logo and added black to make the colors pop. I took the rooster image from the logo and converted it to a solid white and ghosted it against the black for added visual interest. When I showed the final site to the customer, they said, “I really love it!” and that means everything to me.
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